Loading ...SEGA and EA Have Trouble Selling M-rated Titles on the Wii
October 21st, 2009 | 
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Where is the Audience for M-Rated Wii Games?
It turns out that SEGA isn’t the only company that is having trouble selling critically acclaimed M-rated content on the Wii. Industry Gamers have just released the numbers for Dead Space: Extraction and it sold a mere 9,00 copies in September with a 83.3 Metacritic rating.
Granted the title has not been out very long and it could meet expectations by the end of October. However, it is increasingly seeming like the core audience is not there for the Wii. Not at least until the kids grow up and have purchasing power.
Speaking to Industry Gamers, EEDAR analyst Jesse Divnich believes that a lack of marketing combined with multi-console core owning gamers seems to be the issue:
“[A] year ago the industry was under the assumption that mature-rated games could succeed on the Wii. Unfortunately, as we progressed and witnessed the sales results from games such as MadWorld, it became pretty clear the market size for games with mature-content was extremely small, much smaller than any other home platform. The truth is most core gamers who gravitate towards mature content likely own more than just a Wii.”
Regarding Sega’s efforts into building an M-rated fan base on the Wii, Industry Gamers has come out and said:
“With The Conduit almost billed as the ‘last, best hope’ for core titles on the Wii, we’re calling it right now: the core audience on the Wii just isn’t there and third-party publishers should just stop trying.”
Trust me, you want this game. They should have released the Hand Cannon in the West.
I’m a big fan of MadWorld and House of the Overkill. In fact, they are some of my favorite titles on the system…and serve give me my modern day Dreamcast fix. In Toronto, you can pick up MadWorld for $29.99.
I guess the only way to really test this strategy is for Nintendo to release an M-rated first party title and see if that catches fire (never going to happen).
[Source: Industry Gamers]
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