Pizza Hut and SEGA team up for Jambo! Safari Promotion
Quite unlike the picture above and Phantasy Star Portable 2, SEGA is doing a huge real world promotion with Pizza Hut for the upcoming Wii and DS versions of Jambo Safari.
I’m excited for the title because of its arcade lineage but SEGA is trying to ensure success amongst the casual audience by creating 850,000 Jambo! Safari-themed Pizza Hut menus for the large restaurant chain.
There are 4 menus types and each are “packed with 15 pages of puzzles, artwork, world searches, competitions and more.” Kate Billingham of SEGA, PR told MCV that “Pizza Hut is a mass market brand with nearly seven hundred restaurants nationwide…They were very enthusiastic about Jambo! Safari and receptive to the way it educates children about wild animals.”
SEGA has also signed up with National Geographic Kids to promote a half price subscriptions offer which is an awesome because kids should read and have knowledge of the Animal kingdoms. On a side note, I love pizza.
[Source: MCV via SEGANERDS]
