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The crazy Yakuza 4 marketing in Japan continues and the collaborations with restaurant chain Watami and retailer Don Quixoti are pretty funny.

Watami has featured the “legendary jugs” for Yakuza fans and during the weeks of March 11 through March 31 patrons will receive a flier that has a scan code to enter a draw for the mugs.

The retail store Don Quixoti will be promoting the title in a big way, staff will be wearing promotional t0-shirts, poster will adorn the walls, and plastic bags will feature the Yakuza branding. However, the neatest tie-in is the exclusive sale of a Yakuza Original Shochu drink.

The 720mL bottles will bare the Yakuza name (Ryu ga Gotoku) and will be sold for ¥1,300 starting March 18 (which is the day Yakuza 4 launches in Japan). If you drink the Shochu in the Yakuza legendary jugs…you have transcended gamerisms and have earned your l33t wings.

_{[Source: Andriasang.com]}